The MSc Business Information Systems program aims to train students in the core domains of business and cutting-edge information systems that underpin the contemporary information society, so that graduates can excel in careers with professional positions that require both advanced business knowledge and IT-enabled problem-solving skills. Students can choose one of two streams:

•  The Marketing Informatics and Technology (MIT) stream is offered to applicants with a non-IT background. It is designed to develop students’ capabilities in deploying IT systems within the marketing domain and transforming marketing and consumer data into insights that drive business strategy. This stream is suitable for applicants who aim to work in e-commerce or social media companies (e.g., JD.com, Meituan, Rednote). 

•  The Financial and Intelligent Technology (FIT) stream is offered to applicants with an intermediate IT/IS or Finance/Accounting knowledge. It aims to train students in the domains of intelligent business technology, particularly focusing on applications in finance. This stream is suitable for applicants who plan to work in Fintech or the finance/banking industry. As part of the joint training program collaboration with Fudan University, BIS-FIT students will spend their second year in Fudan University.

Upon successful completion of this Program, students should be able to:

1. Process, analyze and manage business data, information, and knowledge.
2. Elaborate and address the key issues in specific business domains for IS such as marketing and finance.
3. Demonstrate critical thinking abilities and communication skills in the development and management of cutting-edge information systems and technologies.
4. Discover opportunities and identify competitive advantages for organizations via information systems management, planning, and strategies.
5. Cope with emerging IS/IT issues such as IS risks and security in contemporary information society and Internet- enabled businesses.